Wednesday, August 31, 2005

"I feel like God,"

Via my friend Chirayu's blog (Chirayu is also my one stop shop for kirket info)
Bajaj's new TV commercial, "I feel like God," promoting its Avenger DTS-i brand of bikes pitches on the feel good and forgiveness factor.

Ride the Bajaj Avenger DTS-i cruiser bike and forget all the worries of the world.

The ad is shot on what seems like the Leh highway in Kashmir and shows a guy riding the Bajaj Avenger DTS-i cruiser bike with flashbacks to incidents in life and a voice over that says,
"I forgive my father...I forgive women...I forgive my boss...I forgive the government...I forgive my barber...I forgive my past...I forgive them all...I feel like...I feel like God...Bajaj Avenger DTS-i...Feel like God!"

The guy on the bike passes a farmer stretching in the fields and stretches himself on the bike and says, "I feel like God," after having forgiven so many people.

Ride the Bajaj Avenger DTS-i. It makes you forget all the worries of the world and what more you really feel like God.

Good concept. Fantastic location. Right scenery. Cool music. Good voiceover.
A different advertisement. An ad, and a rare one at that, which doesn't make you switch channels.

Watch the Bajaj Avenger DTS-i TV commercial. (Requires Windows media player).